Following its invasion of Lebanon this summer, Israel was said to have largely lost the PR battle to Hizbullah, but armed with a major web offensive, it's fighting back
Stewart Purvis - Monday November 20, 2006 - (click here for full story)
Guardian
Amir Gissin runs what he calls '"Israel's Explanation Department". Which is why it is surprising to hear him admit that many Israelis think "the whole problem is that we don't explain ourselves correctly".
Last week, as al-Jazeera launched an Arab view of the world into English-speaking homes worldwide, Gissin was a man under pressure. At the David Bar Ilan conference on the media and Middle East, he faced an audience of Israelis who were unhappy about the way the propaganda battle with Hizbullah was fought and lost during the war in the Lebanon. They wanted to know how it could be done better next time, because most people in Israel seem to think there will be a next time with Hizbullah soon.
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